DP | Editor | Photographer
New campaign work for @smithoptics for the release of the new Seeker, Outlander and Pacer prescription/bluelight frames.
Our goal was to provide a look into the lifestyles of 3 individuals whose lives are driven by passion for their craft. Due to the nature of the clear lenses we needed to show the less-celebrated, quiet moments in their lives. It was a fun challenge to highlight those liminal spaces in between the action as the focus while maintaining the context of the trade each character is known for.
This project provided an opportunity to bring a blend of character storytelling to the commercial side. We interviewed Zoe, Anton, and Joey about their motivations, identities, and the subtler aspects of their individual trades.
Featuring:
Joey Schusler: Professional Mountain Bike Rider, Filmmaker
Zoe Mcdougall: Professional Surfer
Anton Krupicka: Professional Ultra Runner, Gravel Biker, and Mountaineer
Also featuring Hailey Moore Outdoors Writer
Art Director: Thomas Edgar
Photographer/Producer: Tim Aukshunas
DP/Editor: Alec Walsh
Photo Assist (San Clemente): Jenny Farhat
Photo Assist (Boulder): Lane Mathis