Smith Optics | Archive Collection

Immerse yourself in the rich heritage of Smith’s Archival collection. A campaign that showcases a contemporary take on three of Smith’s everyday classic silhouettes in the serene landscape of Big Bear, Ca.

This campaign is a nod to the past and captures the spirit of outdoor style with a refreshed perspective. Our goal was to anchor the product in familiar outdoor landscapes and activities that push the boundaries of outdoor style. Statement styles of yesteryear.

Art Director: Thomas Edgar

Exec. Producer/Still Photography: Tim Aukshunas

DP/Edit: Alec Walsh

Photo Assist: Tanner James

Talent: Becca Esopenko

Talent: Ricky Flowers